Headlines that matter

Stay current on the topics that are impacting the industry today, tomorrow and beyond.

Lead Quality and Why It Matters More Now Than Ever. (March Update)

Analytics, Reporting & ROI Best Practices & Tips Digital Marketing Strategy Industry Trends, Reports & Research Vehicle Listings

Mar 2, 2021

Like so many industries, COVID-19 hit automotive hard last year, taking its toll on dealer close rates, sales, and of course, profits. A worldwide pandemic causing an uncertain economy and […]

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How to Get the Audience Targeting Data Your Dealership Needs for 2021

Analytics, Reporting & ROI Blog Digital Marketing Strategy

Dec 11, 2020
Kevin LeSage, Director of Digital Marketing

Data strategy and audience targeting will be more critical than ever in 2021. Because this election and COVID-19 have changed our historical performance, year-over-year analysis comparing 2020 and 2021 will not be […]

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A Focus on Priorities: Time Is Money, So Let’s Make the Most of It.

Analytics, Reporting & ROI Best Practices & Tips

Jul 10, 2020
Jade Terreberry, Director of Dealer Sales Analytics, Autotrader

From sitting in my highchair watching my dad prepare for Honda’s National Walkaround competitions to being called “Parking Lot Princess” taking lot ups in rain and snow in Northeast Tennessee, […]

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nVision: See Your Top 10 Vehicles in Analyze Live Right Now

Analytics, Reporting & ROI Best Practices & Tips Blog

May 13, 2020
The Autotrader Team

If you’ve been keeping up with our nVision posts, you’ve gotten an overview of the most efficient ways to start using nVision, how to put the Inventory Age and Pricing […]

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nVision Analytics: Working the Probability to Sell Matrix to Move Cars

Analytics, Reporting & ROI Best Practices & Tips Blog

May 6, 2020
The Autotrader Team

In previous posts, we outlined simple ways to dive into nVision and start taking action, and how to make sense of the Inventory Age and Pricing tiles to streamline your […]

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nVision’s Analyze Inventory: Using the “Inventory Age” and “Pricing” Tiles to Turn Vehicles

Analytics, Reporting & ROI Best Practices & Tips Blog Vehicle Values & Pricing

Apr 29, 2020
The Autotrader Team

In our last post, we shared simple steps you can take to increase the performance of your listings with nVision.  In today’s post, we’ll go a bit deeper into the […]

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Getting Started With nVision Analytics

Analytics, Reporting & ROI Best Practices & Tips Blog

Apr 22, 2020
The Autotrader Team

We’re excited to introduce nVision, a powerful analytics dashboard included with all Autotrader and KBB.com listings subscriptions. In today’s post, you’ll find out what the tool has to offer and […]

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