Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and virtual selling, and industry insights for automotive dealerships.
Previous posts
Industry Trends on Media Spend
Jul 6, 2022
The Autotrader Team Research Department
With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
A Closer Look at Record Automotive Industry Prices and Emerging EV Trends
May 25, 2022
The Autotrader Team
It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
Managing the Big Shift in Car Shoppers’ Expectations
Apr 24, 2022
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
The shift in car shoppers’ expectation boils down to four things: The good news is that these shoppers are wide open to being influenced by marketing. In truth, they see […]
Breaking Through Screens to Reach Gen Z Car Buyers
Mar 23, 2022
Jessica Stafford, SVP and GM of Autotrader and Kelley Blue Book
Gen Z is the largest, most diverse population ever, and 88% of them plan to make their first vehicle purchase within the next 5 years. This generation’s lives are dominated […]
How Chip Shortages Changed the Car Buying Journey
Feb 23, 2022
Vanessa Ton, Cox Automotive Sr. Industry Intelligence Manager
For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
Using Data to Stay Relevant in the Ever-Changing Digital Landscape
Jan 12, 2022
Kevin LeSage, Cox Automotive Marketing Director
The internet moves fast, from rapidly changing trends and platforms to how we shop and buy. Businesses that fail to keep up get left behind — and that includes car […]
6 Digital Marketing Trends Dealerships Can Use in 2022
Dec 8, 2021
Greta Crowley, VP Marketing Cox Automotive
As we get ready to close the book on 2021 and gear up for another year—which is already filled with uncertainty in the auto industry due to inventory challenges, labor shortages and an […]
The 5 Habits of Effective Digital Car Dealerships
Nov 17, 2021
Erin Lomax, Cox Automotive VP Ops Consumer Marketplace
Between the inventory shortages plaguing the entire auto industry and the digital revolution that’s changed the way people buy cars over the last two years, it’s safe to say the car dealership has experienced some change. […]
How the Chip Shortage Is Impacting Car Buyer Behavior
Oct 19, 2021
Kevin LeSage, Cox Automotive Marketing Director
The chip shortage headline has been the dominant one in the automotive industry all year — and even though the year is coming to a close, the inventory challenges caused by this supply chain disruption are far from over. […]