Autotrader.com website improvements

At Autotrader, we're always striving to improve the experience for consumers on Autotrader.com. Here are just some of the ways that we're making it easier for car shoppers to find their perfect vehicle at your dealership.

Refresh of a key online activity that connects shoppers to you - Vehicle Saves

Star icons – used for saving a vehicle across Autotrader desktop and mobile experiences – are now heart icons. Across the digital space hearts are familiar to shoppers as “save” or “like” buttons, so we refreshed to ensure the car buying journey on Autotrader mirrored shopper expectations.

We tested and results showed a lift in:

  • Saved Cars
  • Visits to Search Results Pages (SRPs)
  • Visits to Vehicle Details Pages (VDPs)

This simple switch of icons can help increase shopper satisfaction plus engagement and results for you.

Mobile Screenshot

New heart icons to lift saved cars and visits to SRPs and VDPs.

Desktop Screenshot

New heart icons to lift saved cars and visits to SRPs and VDPs.