Autotrader.com website improvements

At Autotrader, we're always striving to improve the experience for consumers on Autotrader.com. Here are just some of the ways that we're making it easier for car shoppers to find their perfect vehicle at your dealership.

A Simplified and Efficient Vehicle Details Page

With more than one billion vehicle detail page views in 2016, we stay on top of our game by continuously ensuring we meet the expectations of all of those shoppers.?

Shoppers expect a simple layout, a fast load time, and to quickly access valuable information. That’s why in June, the VDP on Autotrader was refreshed. This update focuses the shopper on the information needed to connect to you. And the proof is in the data – user testing showed increases in performance metrics, including an increase in vehicle saves, clicks to dealer's website, emails, text and chat.?

See what's different:

Emphasis on features and functions that aid in decision-making and connecting with you.
Simpler design that allows shoppers to focus on your inventory.
Faster page load time for a smoother shopping experience.
Call-to-action placement in a natural progression of online shopping next steps that consumers are accustomed to.
Valuable vehicle info available at a glance, rather than behind a tab.
Customizable monthly payment options right on the VDP.