Autotrader.com website improvements

At Autotrader, we're always striving to improve the experience for consumers on Autotrader.com. Here are just some of the ways that we're making it easier for car shoppers to find their perfect vehicle at your dealership.

We’ve updated the Autotrader Consumer app for iPad and iPhone to make it easier for shoppers to find your dealership

We want shoppers to be energized when interacting with your inventory. So to ensure their iOS experience is seamless we’ve overhauled the Autotrader app for iPhone and iPad by completely refreshing the look and feel and removing non-value add areas. This encourages shoppers to quickly engage with your inventory and focus on the activities you value most.

See what's improved:

New Nav and Search Options

Added “Style” and “Price” as initial search options to help guide the 68% of shoppers who are initially undecided on a vehicle?.
All-new, always-present navigation is easily accessible by shoppers at all times.

SRP Improvements

Added “Newly Listed” and “Reduced Price” indicators on SRP listings to call attention to this inventory. Also, “Newly Listed” includes the ability to sort by “Most Recent Listings” – 14 days, 7 days, 3 days, 2 days, and 1 day.

Home Screen (iPad version)

Home screen streamlined for cleaner navigation that focuses on primary calls to action.

VDP Map

Map on VDP is now interactive, allowing shoppers to move the map so they can easily locate and walk into your dealership.