Autotrader Solutions for Dealers During COVID-19

Read a message from Keith Jezek, our President of Retail Solutions.

Read Message

All of us at Autotrader want to assure you that we are here to support your business.

Now more than ever it’s important to have a sound digital marketing strategy and to provide customers with the tools and shopping experience to make confident decisions.

May 4th Update:
In this video, the general manager and SVP of Autotrader, Jessica Stafford, shares what Autotrader is doing to support your business.

Dealer Home Services – Included with Autotrader Listings:

We want to make sure that customers know that we are there for them in their time of need and that we are evolving our experience to support them. Now available at no extra cost, Test Drive at Home, Local Home Delivery & Virtual WalkAround. These tools will help you connect and meet your sales team and your shoppers safely and at their convenience.

Learn More

Virtual Tools Designed to Drive your Online Business:

  • Highlight your at-home offerings with Dealer Home Services
    With 2/3 of shoppers willing to do their deals 100% online?, it’s more important than ever to highlight your at-home and contactless services. If you offer Virtual vehicle walkarounds, At-home test drives, Local home delivery, Maintenance from your door, Money back guarantees, or the ability for shoppers to start their deal online, you can now highlight these offerings to drive more consumer engagement and confidence. Let shoppers know you’re able to provide the convenience of these services today!
  • Get up-to-the-minute analytics with nVision
    Your Autotrader listings package includes the nVision analytics dashboard for reporting on your inventory and your digital investments that will help you get maximum results.
  • Connect in the moment with chat and text
    Be sure that you are ready to work with your customers virtually - whether it’s email, text, chat or talking over the phone. We’d encourage you to be ready to help shoppers with their needs even if not in the showroom. If chat and text aren’t yet enabled on your listings, contact your Dealer Success Consultant.
  • Get sales started online with Digital Retailing
    Adding Digital Retailing to your listings enables shoppers to get started on the buying process from home and minimizing face-to-face interaction.
  • Extend your reach and deliver with Market Extension
    If you haven’t considered delivery of vehicles before, now is a great time. If you have the logistics and capabilities in place, be sure to let your consumers know that you will deliver to their doorstep. Create social posts, update your comments on Autotrader, and even your vehicle images if you can. Even better – film a quick phone video talking about your approach during COVID-19 and all that you are doing to keep your community healthy while also helping your customers find the right car. We can put that video up on your listings to get it in front of ready-to-buy shoppers.

Additional Resources

Supporting Consumers During COVID-19

Just like we’re here to support you and your business during these uncertain times, we’re also providing valuable resources to consumers so they are informed and can continue to engage with you. We’re sharing editorial content like "Online Car Shopping Options to Reduce Coronavirus Spread" and "Buying a Car During the Coronavirus Pandemic" as well as offering the latest Incentives, Updates, and overall Tips and Advice.

Find Out More

New Autotrader Dealer Advantage Blog

This brand-new resource brings you crucial information and tips on making the most of this challenging environment, including ways to adapt your dealership to sell virtually. This includes information and best practices on using our new Dealer Home Services tools, designed to help enable at home shopping for your customers at no additional cost. Read more and sign-up to receive notifications about new posts.

Read Blog

For support, please reach out to your Dealer Success Consultant, or call 1-877-627-9585.