Come out on top with the NEW Alpha Elite Advertising package
Maximize exposure of your vehicles and dealership with prominent advertising at the top of both Autotrader and KBB.com.
Dominate the SRP across Autotrader and KBB.com with Alpha Elite
Formerly two separate products, Alpha, from Autotrader and Elite, from KBB.com, are joining forces to help you achieve more shopper engagement and more brand awareness across both sites. Alpha Elite helps you drive shoppers directly to your VDPs or link directly to your branded dealership website.
Products
Let your vehicles shine
With Super Spotlight, your most relevant vehicles are placed before any other listings at the top of the search results page.
Give shoppers’ search results something to stand on
Alpha Liner repeats your dealership’s name and branding along with inventory matching the shopper’s criteria at the bottom of the SRP.
YoY performance improvements continue to rise
Hear it from us first
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Delivering a Consumer Experience Online – The 5 Key Steps
Mar 7, 2024
The Autotrader TeamThe next great phase of the automotive consumer experience is happening online. Your buyers are not only purchasing online, but they’re also making intelligent decisions about payment plans, researching competitors, […]
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How to Connect Your Plan to the Future of eCommerce
Nov 7, 2023
The Autotrader TeamWhile many dealerships work hard to reach shoppers, there are three compounding challenges that leave profitability in a dangerous place. But when you know what the gaps causing potential problems […]
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Five New Ways to Turn Your Data into Dollars
Oct 6, 2023
Autotrader and Dealer.com TeamsDigital solutions make the car-buying journey better. This isn’t just an opinion. It’s a fact supported by your customer’s buying behavior. And it’s supported by the overwhelming majority—87% in fact—of […]
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Why Bridging the Gap is Critical for Dealers and How to Do It
Sep 13, 2023
The Autotrader Team, Kelley Blue Book and Dealer.comA recent study at Cox Automotive showed us something intriguing. During the car buying process, consumers visit multiple websites – 8 or 9 on average in 2022. What’s interesting is […]
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National Dog Day – 2023 Best Cars for Dog Lovers List
Aug 24, 2023
Autotrader Celebrates National Dog Day with Makeovers to Help Shelter Pups Find Fur-Ever Homes ATLANTA, August 24, 2023 – According to a recent study from Autotrader, 92% of dog owners consider […]