Alpha Advertising

BE SEEN WHILE ONLINE SHOPPERS ARE SEARCHING AUTOTRADER

Highly visible display advertising for your dealership

Achieve a balanced and integrated digital strategy with highly visible display advertising

Super Spotlight

With Super Spotlight, your vehicles are placed before any other listings at the top of the search results page.

Alpha Liner

Alpha Liner repeats your dealership’s name and branding along with inventory matching the shopper’s criteria at the bottom of the SRP.

EVOLUTION OF ALPHA

Relevancy - Now serving up more relevant vehicle recommendations to shoppers than before leading to more clicks and more VDPs

Updated design - More focused on value event creation which includes Digital Retailing and Payments

Inline - The Redesigned Super Spotlight has a better placement for improved engagement

Seamless Experience - The Alpha experience is consistent across mobile and desktop

All of these changes have help lead to YoY performance improvements with:

VDP CONVERSIONS UP 50%

TOTAL VALUE EVENTS UP 115%

LEADS WITHIN ALPHA UP 150%