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Always Evolving. Creating the best shopping experience.

Ongoing enhancements equal more engaged shoppers and more traffic to your dealership.

BRING YOUR MERCHANDISING TO LIFE WITH A NO-COST TRIAL OF SNAPLOT 360 FROM HOMENET

For a limited time, you can capture optimized photos of every vehicle’s interior and exterior, syndicating directly to your Autotrader listings and dealer website, using SnapLot 360 from HomeNet. SnapLot 360 delivers an immersive experience of your inventory for shoppers that increases engagement and drives sales.

START YOUR TRIAL NOW

Goodbye Connections App. Hello Analyze Live.

As of March 14, the Connections App will no longer be available. Replacing the Connections App is Analyze Live, a new report found within our nVision analytics platform, included with every Autotrader listings package. Analyze Live is accessible from any device, and is automatically updated every six seconds, providing you greater visibility and actionable data to increase your sales effectiveness.

Features include:

Live Feed

Featuring your top 5 vehicles, based on the most recent shopper “interest” activity, including VDP views, form submissions, vehicle saves and more.

Top 10 Vehicles of Interest

Showing a ranked list of your top 10 vehicles which have received the most VDP views in the past 48 hours.

Most Viewed Vehicle

Providing you a snapshot of the most viewed vehicle on your lot within the past 48 hours.

Traffic Activity Map

Giving real-time shopper activity to highlight where people are shopping your VDPs and SRPs.

Analyze Live is available now. Reach out to your Rep to get started.

Introducing the New Car and Used Car Price Quote Tool

New Car Price Quote and Used Car Price Quote allows in-market shoppers to compare new and used car pricing from up to three stores, giving dealers the opportunity to competitively position their inventory and further merchandise their dealership.

  • Shoppers input their desired new or used car make, model, trim level and zip code and are provided a list of dealers, based on distance (sorted by nearest first).
  • After selecting the dealers they’d like to receive a New or Used Car Price Quote from, shoppers input their lead information and the lead is sent to the selected dealers.
  • New and Used Car Price Quote provides dealers an additional type of lead from Autotrader and the ability to start a conversation with a highly-engaged shopper.

This new feature is included in all New or Used Car Classifieds packages.

New Car Price Quote Tool - Walkthrough

Designed for your audience, built for you.

We are constantly innovating the Autotrader experience to deliver increased value and leads. Our enhancements mean more engagement with your inventory and higher-quality traffic to your store. Watch the below video to see how our performance increases and product updates are driving you quality results.

Homepage Updates

Using data to create a personalized experience and target the right vehicles to the right shoppers. Maximizing your exposure and Increasing your value events.

Home page recently searched screenshot

Recently Searched

Driving more engagement through data-driven, predictive content.

Shoppers are 71% more likely to visit a VDP and 2X more likely to submit a lead.?

Search Results Page Updates

Easier to use. Faster to find your cars. Giving shoppers new ways to search and explore.

Rollover numbers for more information

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Shop by Budget - Customizing a shopper’s search to vehicles within their budget gets them even closer to purchasing the right vehicle.

Price Indication

Driving shopper urgency, “Good Price” & “Great Price” indicators signal a good deal according to KBB Fair Market Range on both the Search Results and Vehicle Details pages for used vehicles. Shoppers can also filter their used vehicle search results by “Good Price” and “Great Price".

Suggested Model and Body Style Filters

Shoppers quickly narrow down search results using a suggested filter based on their input on the homepage. Truck shoppers can filter based on cab size making it even easier to find what they need.

Vehicle Details Page Updates

Motivating shoppers to take the next step. Driving higher volumes of quality leads that convert to sales.

Rollover numbers for more information

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Real time phone leads - view VIN level data and review a transcript of the call
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Local call tracking - up to an 18% increase in phone calls by switching to local call tracking numbers.*
Autotrader Site Metrics, April 9 – May 8 vs. May 17 – June 16; the analysis includes 163 dealers 30 days pre- and post-opting in to local call tracking.
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Similar Inventory feature creates more exposure by providing additional, relevant vehicle options to encourage more exploration of your inventory.
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Hot Car Indicator shows shoppers the likelihood that a vehicle is going to sell in the near future. Creating urgency for the shopper to contact you and close the deal.
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Deal Indication - Leveraging Kelley Blue Book as a trusted resource for shoppers, an indicator signals a “Great Price” according to KBB Fair Market Value on both the Search Results and Vehicle Details pages on Used Inventory. 5% increase in click to call for listings with “Great Price” indicator.
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