Dealers in the Spotlight:

Real dealers share their success stories using Autotrader

Corwin Auto

“I would have to say March 2020 was one of the most challenging times for our dealership. On top of the uncertainty of the industry, receiving inventory was a major challenge for our dealership. We knew we had to step up our game and utilize the Kelley Blue Book Instant Cash Offer Buying Center. We empowered our sales team to purchase good quality vehicles on our lot. The buying center, along with Autotrader getting shoppers to our website with the Digital Retailing tool, probably brought in a 150% increase in VR leads for our dealership. Thanks to Cox Automotive’s support, it allowed us to keep advertising at a high momentum. Some of our vehicles were sold before they hit our lot! Two tips I can give to dealers who are still facing challenging times. One, utilize vAuto by making sure your inventory is priced right. And two, take advantage of the Digital Retailing tool. Allow your customers to adjust the terms and payments on a vehicle without a sales rep. These tools truly set you up for success! “

Richard Tolsma, Corwin Auto. Nampa, Idaho

Ray Chevrolet

“With over 60 years in business and four locations, this year has been one of the most challenging. Like everyone else, when the stay-at-home orders took place, we weren’t sure if we would be able to keep our locations open during business hours for sales or service. We were already utilizing the Digital Retailing tool at two of our locations, so we knew how powerful it could be, but we decided to put a renewed focus on it, and that brought  some good quality low-funnel leads that converted to sales at our  Ray Chrysler Dodge Jeep Ram Fox Lake site.  Digital Retailing on Autotrader, along with video chat, video walk-around, and home delivery, allowed us to bring a safe experience to our customers. Our customers were thrilled once they realized we’ll deliver and pick-up the vehicles right from their homes. “

Ray Scarpelli, Ray Chevrolet, Fox Lake, IL

Capitol Chrysler Dodge Jeep Ram

“In the midst of a world-wide pandemic, Capitol Chrysler Dodge Jeep Ram has had the most successful month in our history. We have done this by utilizing our online resources. Autotrader, along with C-4 Analytics, have helped us reach customers on a new level. Our home service option has allowed our customers to shop, communicate, purchase and deliver their vehicle from the convenience of home. This has allowed us to reach customers locally as well as on a national level. We know that our customer has changing needs and expectations. Autotrader was essential in that process and the success is continuing into this month as well as the future.

Our family owned dealership has allowed us to adapt quickly and efficiently to the changing needs of our customers. We pride ourselves in giving our online customer the same attention they would get as being in our store. We appreciate the support we receive from our community during a time when small business need support.”

Steve, Capitol Chrysler Dodge Jeep Ram, Jefferson City, MO

Auto Collection of Murfreesboro

“Autotrader has played a tremendous part in helping our dealership reach more shoppers and generate more sales at our independent exotic dealership in Murfreesboro, TN. Our partnership has given us the opportunity to utilize the easy-to-use tools, which brings us hot leads and a return on investment for our dealership to stand out among the competition. The Autotrader support team has stepped up throughout this challenging time in our country and economy to provide the best customer service, solutions and tools to attract more traffic to our website and inventory.” 

Hans, Auto Collection of Murfreesboro, TN

Sunrise Chevrolet

“When COVID-19 made its entrance, things took a turn for everyone in the automotive industry for sure. Me included. When Autotrader announced the Dealer Home Services tool, along with the Money Back Guarantee, it set us apart from the competition! Taking advantage of these tools really set my dealership up for success! We’re literally displaying the vehicles in the living rooms of our customers. In June, we experienced a record breaking month, which is only my fourth month in the store. Achieving our goals and giving our customers piece of mind and keeping them engaged is what it’s all about and with the help of Autotrader, we look forward to continuing to crush our goals.”

Rudy, Sunrise Chevrolet, Queens, NY

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