Autotrader’s Dealer Advantage Blog offers digital marketing strategy, best practices for online advertising and digital selling, and industry insights for automotive dealerships.
Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
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With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
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It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
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Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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Generation Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
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Greta Crowley shares the 2022 automotive digital marketing trends to keep in mind as you plan and optimize your marketing and advertising spend.
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Highly effective dealerships have something in common: a focus on a frictionless digital experience and data. Are these 5 habits part of your 2022 plans?
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The latest Cox Automotive consumer research reveals how the chip shortage is currently impacting car buyer behavior. But what do these trends mean for your dealership?
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The 2021 Cox Automotive all-virtual Dealer User Summit offerred instructional sessions for clients. Read this blog to learn more.
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Especially as more dealers are expanding inventory reach beyond your immediate market and DMA, your vehicle detail page (VDP) can make or break you. Are you following these five VDP best practices?
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Car buyers don't care which tool they use on your site if they can easily get the car they want for a fair price. To deliver a simple, fast process, you need to build a digital car dealership ecosy...
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Is a summer slowdown coming? Here are some acquisition and audience strategies to consider in preparation for the summer sales season and to remain successful long term.
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Personalization makes car buying better. Here are the keys to creating a personalized car buying experience that goes beyond the dealership.
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In this blog post, see 4 areas to focus your time, money and resources in order to thrive in today's automotive market.
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Let's break down what third-party and first-party cookies are, what's changing and what it means for automotive dealership marketing.
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Top Certified Pre-Owned Vehicle Programs from Luxury, Non-Luxury Automakers in 2021
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How can dealers keep vehicles sales and revenue up during the new vehicle inventory shortage? It's time to reimagine your CPO segment.
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Autotrader Offers Insights, Tips in Challenging Market for Car Buyers Facing High Prices, Low Vehicle Inventory Supply
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Car dealers, get tips for at-home test drives including how to promote them to win new customers and selling tips for before, during and after.
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