Welcome to the Learning Series
Are you Ready to Leverage the True Power & Potential of Connected Data?
Data is a dealer’s superpower. Stop leaving money on the table by learning how to connect and activate its full potential by discovering what your gaps are and how to bridge them.
Your Three Video / Audio Sessions
Bridging the Gap – Not Just a Catchphrase a Revolutionary Strategy
Join Chrisey O’Hara to discover what gaps today’s dealers are experiencing affecting their ROI, online and in-store experiences, and overall marketing and business strategies.
Connected Data – An Actionable Plan and Strategy
Join Noah Lee to understand how to bridge those gaps by connecting and activating data the right way so you can attract new customers, retain existing ones and drive profits.
Data’s Power and Possibility – The Connected Road Forward
Join Jade Terreberry as she hosts an engaging conversation with Chrisey and Noah on what strategies are working now for successful dealers and what trends are for the road forward.
Bridging the Gap is more than a catchphrase…
It’s a strategy that can revolutionize how dealers operate when they learn what those gaps are, and how to bridge them.
Here’s What You’ll Discover
Three Exclusive Learning Sessions
Learn new ways to drive profits by connecting and activating your data, unleashing its true power and potential. These trainings build on one another, diving into today’s consumers’ wants and how to drive business.
Video or Audio… Your Choice
Available on-demand, you can watch, re-watch or listen to each episode at your convenience We’ll cover how to improve your ROI, online and in-store experiences, and overall marketing and business strategies.
A 360 Degree Companion Checklist
This 360 degree audit checklist will help you apply what you learned into finding the gaps within your dealership and ways to bridge them. You’ll gain new ideas and an actionable plan you can implement right away.
Meet Your Instructors
Autotrader & Kelley Blue Book
Chrisey O’Hara is Vice President of Dealer Sales at Cox Automotive, leading a 500+ client-facing team delivering critical Consumer Solutions to keep automotive retailers engaged and relevant to today’s ever-evolving car buyers. A proven leader with more than 25 years of experience in the automotive industry, with 22 years of that with different businesses within Cox, few have contributed more to moving automotive retail business forward into the digital world.
Noah Lee, Director of Product Consulting at Dealer.com, works with OEMs and dealerships across the country to ensure an accurate understanding of digital marketing and retailing in this rapidly evolving space. During his 13-year tenure, as an experienced digital marketing professional with an extensive background in the Automotive Segment, he currently focuses on the development of the next generation of Automotive Digital Marketing Professionals.
Jade Terreberry is the Sr. Strategic Planning Director for Cox Automotive, with a focus on our Consumer Brands, Autotrader and Kelley Blue Book. She joined Cox Automotive in 2015, after truly growing up in the automotive industry. Having spent much of her life and career working in the dealership industry, she has deep firsthand knowledge of the end-to-end dealership business, and helps dealers solve today’s challenges of the business and plan for the future.