Illustration representing your dealership

Connect and Target

Tap into the power of data.

Connect and Target is the super-efficient automative shopper targeting tool to help you find the buyer, before the buyer finds a dealer.

No one else identifies more in-market shoppers and uses the data to your advantage by placing you directly in front of them precisely while they’re searching for their next car.

Connect and Target
Used Car Highlight

Allows you to engage with KBB.com shoppers while they’re researching cars by matching their most relevant search criteria to your inventory. The Highlight module is located right next to the Kelley Blue Book Price Advisor.

Connect and Target
Used Car Advanced Ad

Drives in-market shoppers to your website or VDP by serving them relevant inventory on Autotrader and across the internet. Unlike typical displays ads, the audience is many times more receptive to these ads because they’ve already been browsing our site.

Connect and Target
New Car Advanced Ad

Influences shoppers even after they’ve left Autotrader and KBB.com by serving them relevant OEM specials, financing and incentive offers.