Connect Solutions

Simple, yet powerful. Tailored, yet flexible.


Our new suite of solutions unites you with more in-market shoppers across Autotrader, the dominant listings you already know, along with the added power of the listings on KBB.com. Empowering dealers with the seamless coordination of products, that previously had to be peicemealed together, Connect Solutions positions your digital marketing strategy for success in an increasingly competitive marketplace.

Digital Marketing Strategy

New, Used, and CPO Solutions on Autotrader and Kelley Blue Book

Get your inventory and brand in front of a massive audience of active shoppers on Autotrader and Kelley Blue Book. Plus, everything you need to merchandise including photos, comments, reviews and more so you are well-positioned to make the most impact with the most shoppers.

Decide the level of exposure that makes sense for your dealership so you can connect with ready-to-buy shoppers at the right place at the right time.

Kelley Blue Book and Autotrader combined are nearly 30% more effective in converting online traffic into dealership foot traffic than the next leading third-party site

2016 Car Buyer Journey presented by Autotrader and Kelley Blue Book

76% of used car buyers use AT or KBB.com to determine their current car’s worth and find vehicles listed for sale

2016 Car Buyer Journey presented by Autotrader and Kelley Blue Book