Always Evolving. Creating the best shopping experience.

Ongoing enhancements equal more engaged shoppers and more traffic to your dealership.

Designed for your audience, built for you.

We’re making changes to our shopping experience ALL.THE.TIME. The All-New Autotrader is constantly evolving to create the most relevant and personal shopping experience, making shoppers ready to buy. All of these enhancements mean more engagement with your inventory, higher quality traffic to your dealership and higher quality leads to help you sell more cars.

Here are just a few of the ways we’re making it easier than ever for buyers to shop and make purchase decisions on the #1 most used third-party listing site:?


Using data to create a personalized experience and target the right vehicles to the right shoppers. Maximizing your exposure and Increasing your value events.

Home page recently searched screenshot

Recently Searched

Driving more engagement through data-driven, predictive content.

Shoppers are 71% more likely to visit a VDP and 2X more likely to submit a lead.?

Search Results Page

Easier to use. Faster to find your cars. Giving shoppers new ways to search and explore.

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Shop by Budget - Customizing a shopper’s search to vehicles within their budget gets them even closer to purchasing the right vehicle.

Deal Indication

Driving shopper urgency, “Good Price” & “Great Price” indicators signal a good deal according to KBB Fair Market Range on both the Search Results and Vehicle Details pages for used vehicles. Shoppers can also filter their used vehicle search results by “Good Price” and “Great Price.

Suggested Model and Body Style Filters

Shoppers quickly narrow down search results using a suggested filter based on their input on the homepage. Truck shoppers can filter based on cab size making it even easier to find what they need.

Vehicle Details Page

Motivating shoppers to take the next step. Driving higher volumes of quality leads that convert to sales.

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Real time phone leads - view VIN level data and review a transcript of the call
Local call tracking - up to an 18% increase in phone calls by switching to local call tracking numbers.*
Autotrader Site Metrics, April 9 – May 8 vs. May 17 – June 16; the analysis includes 163 dealers 30 days pre- and post-opting in to local call tracking.
Similar Inventory feature creates more exposure by providing additional, relevant vehicle options to encourage more exploration of your inventory.
Hot Car Indicator shows shoppers the likelihood that a vehicle is going to sell in the near future. Creating urgency for the shopper to contact you and close the deal.
Deal Indication - Leveraging Kelley Blue Book as a trusted resource for shoppers, an indicator signals a “Great Price” according to KBB Fair Market Value on both the Search Results and Vehicle Details pages on Used Inventory. 5% increase in click to call for listings with “Great Price” indicator.