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Introducing Accelerate: Your new digital retailing solution from Autotrader.
*Cox Automotive Product Analytics, Autotrader digital retailing Close Rate vs non-digital retailing leads as of September 2018; excludes active leads

Turn every listing into a done deal, only with your GO-TO

Accelerate lets customers pencil deals, calculate payments, secure financing, reserve a vehicle, estimate trade-in values and more — all starting with your Autotrader listings.

The faster digital buying process consumers demand.

83% of car shoppers want to complete some buying steps online.? Gain a competitive edge by giving your customers an easy way to start the process online, while maintaining the flexibility you need to work a deal.

Work deals online, with flexibility

Engage customers in two-way deal-making dialogue that complements your existing dealership process.

Offer consistent payments and pricing

This industry-first solution enables you to present consistent payments and pricing — and the same buying process — across the tools car shoppers use most: Autotrader, KBB.com and your dealership website.

Know more about every customer

Gain a better understanding of a customer’s monthly budget, credit information and more, building a relationship online that moves the customer to your dealership.

Amplify your online engagement

Accelerate is designed to increase VDP engagement – whether chats & text, emails, phone calls, website clicks, or deal pencils – that’s just the beginning of turning shoppers into signatures.

An online extension of your existing dealership process.

With Accelerate, your customers have a new way to experience car shopping with your dealership, and you have a new avenue to connect with them and ultimately sell more cars. There’s literally something for everyone.

9 out of 10 shoppers would prefer to buy from a dealer who provides the opportunity to complete some buying steps online.?

9 out of 10 shoppers want to go to the dealership to sign paperwork.?

8 out of 10 shoppers would never purchase a vehicle without a physical test drive.?

Take it for a spin

See how Accelerate works from a Shopper’s perspective.

Don't take our word for it. Take theirs.

See and hear what dealers are saying.

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