Now customers can pencil deals online right from your Autotrader listings. Give buyers the experience they want and get 2x the conversion rate from lead to sale.?
83% of car shoppers want to complete some buying steps online.? Gain a competitive edge by giving your customers an easy way to start the process online, while maintaining the flexibility you need to work a deal.
Engage customers in two-way deal-making dialogue that complements your existing dealership process.
This industry-first solution enables you to present consistent payments and pricing — and the same buying process — across the tools car shoppers use most: Autotrader, KBB.com and your dealership website.
Gain a better understanding of a customer’s monthly budget, credit information and more, building a relationship online that moves the customer to your dealership.
Whether by chat, text, email, phone call, website click or deal pencil, you can accelerate my deal and increase VDP engagement. It’s just the beginning of turning shoppers into signatures.
Digital retailing with Autotrader accelerates the car-buying experience car shoppers want from your dealership, and you’ll have a new avenue to connect with them and ultimately sell more cars. There’s literally something for everyone.
See it from the shopper’s perspective.
See and hear what dealers are saying.
*Cox Automotive Product Analytics, Autotrader digital retailing Close Rate vs non-digital retailing leads as of September 2018; excludes active leads