Most dealers are only seeing a fraction of what’s driving their sales – in fact on average just over 3%. That’s shocking – and in this episode, we’ll break down the latest findings from Cox Automotive’s whitepaper, to reveal the hidden blind spots in most dealer’s CRM tracking, new ways to make more focused marketing decisions like Multi-Touch Attribution (MTA), and what dealers can do right now to protect their marketing spend and boost ROI. Get ready for stats that will surprise you and step-by-step actions you can take today.
